Once you’ve figured out the format that you want your podcast to take, it’s time to come up with a name for it. When naming your podcast, here are some factors to consider:
1. Podcatchers are search engines.
When people open up their podcast playing apps — “podcatchers” — they often search for podcasts by typing in keywords. For this reason, having a direct title containing keywords can be beneficial. For example, if you produce a podcast about pineapple recipes, you want to include the word “pineapple” in the title because that’s what people will search for. While a title like “Fun With The Spikey Fruit” might seem more poetic, it’s less likely to be found by listeners.
While it’s good to use keywords in your show’s title, beware of “keyword stuffing,” the practice of jamming a laundry list of keywords into the show’s title to manipulate search results. In particular, Apple has cracked down on the practice, removing podcasts from its Apple Podcasts app that use this practice. As a general rule, avoid colons or dashes followed keyword-stuffed subtitles in your show’s name, and keep your title simple and straightforward.
2. People may see the name with no context.
In some cases, people may see the title of your podcast with no other contextual clues — no image, no tagline, no summary, etc. For example, the name of your podcast might appear in somebody’s tweet or in a list of other podcasts. In these cases, you want people to be able to figure out what the podcast is about even if they have no other frame of reference.
3. Voice commands will be ubiquitous.
With the rapid adoption of smart speakers like Amazon’s Echo and voice assistants like Apple’s Siri, voice commands are being used more and more frequently. Give some thought to how your podcast title sounds when spoken aloud. Watch out for homonyms (words that sound alike but have different spellings) which might confuse these devices. Try giving a voice-activated device a command with your potential name to see if it can parse it before committing.
4. Know what else is out there.
Before committing to a name for your show, do some research to see if it or anything similar is in use by anybody else. Perform a Google search, look it up in iTunes, see if the domain is in use, and check to see if any trademarks have been registered. After all, you don’t want to get deep into the podcast and then discovered that somebody else has already built a brand around the same name.
The most common mistake I see with podcast names is that they are too clever by half; they try to be poetic when a more direct title would attract more listeners. Consider your show’s title carefully, and make sure that it quickly and accurately conveys what your podcast is all about.Please Share: